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'This brilliantly subversive and witty book lays bare the
techniques of manipulation and disinformation that keep the rich
and powerful rich and powerful. . . A landmark book' Brian Eno
'Very funny, as satire should be, until you realise it's deadly
serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is
power. Which is why the rich and powerful don't want you to have
it. The Playbook is an exposé of the extraordinary lengths that
corporations will go to in order to spread disinformation and deny
the scientific facts - around climate change, public health risks
and worker safety - when they don't suit their agenda. Written in
the form of a corporate handbook for tobacco, oil and
pharmaceutical company executives, it is a litany of obfuscation
techniques, denial, delays and outright lies, including: how to
recruit an academic 'expert' who is willing to compromise their
integrity (or is just short of cash), how to massage the
statistics, how to use legal and even physical intimidation against
reporters and activists, and how, just as in a casino, to keep your
customers comfortable, unquestioning, unthinking and playing along
for as long as possible. Part satire, part social history, part
guide to resistance, The Playbook is a charge sheet against the
powerful. It shows us how, by understanding the methods and motives
of disinformation campaigns, we may be able to outwit them.
'This brilliantly subversive and witty book lays bare the
techniques of manipulation and disinformation that keep the rich
and powerful rich and powerful. . . A landmark book' Brian Eno
'Very funny, as satire should be, until you realise it's deadly
serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is
power. Which is why the rich and powerful don't want you to have
it. The Playbook is an expose of the extraordinary lengths that
corporations will go to in order to spread disinformation and deny
the scientific facts - around climate change, public health risks
and worker safety - when they don't suit their agenda. Written in
the form of a corporate handbook for tobacco, oil and
pharmaceutical company executives, it is a litany of obfuscation
techniques, denial, delays and outright lies, including: how to
recruit an academic 'expert' who is willing to compromise their
integrity (or is just short of cash), how to massage the
statistics, how to use legal and even physical intimidation against
reporters and activists, and how, just as in a casino, to keep your
customers comfortable, unquestioning, unthinking and playing along
for as long as possible. Part satire, part social history, part
guide to resistance, The Playbook is a charge sheet against the
powerful. It shows us how, by understanding the methods and motives
of disinformation campaigns, we may be able to outwit them.
"Daniel Pauly is a friend whose work has inspired me for years."
-Ted Danson, actor, ocean activist, and co-author of Oceana "This
wonderfully personal and accessible book by the world's greatest
living fisheries biologist summarizes and expands on the causes of
collapse and the essential actions that will be required to rebuild
fish stocks for future generations." -Dr. Jeremy Jackson, ocean
scientist and author of Breakpoint The world's fisheries are in
crisis. Their catches are declining, and the stocks of key species,
such as cod and bluefin tuna, are but a small fraction of their
previous abundance, while others have been overfished almost to
extinction. The oceans are depleted and the commercial fishing
industry increasingly depends on subsidies to remain afloat. In
these essays, award-winning biologist Dr. Daniel Pauly offers a
thought-provoking look at the state of today's global fisheries-and
a radical way to turn it around. Starting with the rapid expansion
that followed World War II, he traces the arc of the fishing
industry's ensuing demise, offering insights into how and why it
has failed. With clear, convincing prose, Dr. Pauly draws on
decades of research to provide an up-to-date assessment of ocean
health and an analysis of the issues that have contributed to the
current crisis, including globalization, massive underreporting of
catch, and the phenomenon of "shifting baselines," in which, over
time, important knowledge is lost about the state of the natural
world. Finally, Vanishing Fish provides practical recommendations
for a way forward-a vision of a vibrant future where small-scale
fisheries can supply the majority of the world's fish. Published in
Partnership with the David Suzuki Institute
In Is Shame Necessary? rising star Jennifer Jacquet shows that we
have to use shame if we want to bring about political change and
hold the powerful to account In cultures that champion the
individual, guilt is seen as the cornerstone of conscience yet it
proves impotent in the face of corrupt corporate policies. Jennifer
Jacquet persuasively argues that modern-day shaming is a
non-violent form of resistance that can be used to bring about
large-scale change. Shaming, Jacquet shows, works best when used
sparingly, but when applied in just the right way and at just the
right time, it can keep us from failing ourselves. 'Shaming is
society's natural stabilizer and organic risk-management mechanism,
and one that is ignored in modernity, particularly in the virtual
world. Worse: it has been largely ignored by researchers before
Jennifer Jacquet, whose book gives us an insightful treatment of a
vital topic' Nassim Taleb, author of Antifragile
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